Know Your Markets

Selling cross-border in new markets has never been more relevant than it is today, but in order to succeed merchants need a good understanding of how eCommerce works and performs in any specific country. To help guide you as you're tackling these expansion objectives, 2Checkout has produced a series of resources on the flavor of each digital market.

Read our eBooks to discover need-to-know aspects when scaling to a new market, including the state of the eCommerce market in that region (market size, eCommerce penetration, and CAGR), details on shoppers ’ preferred product categories and payment methods, as well as insights on the taxation and data privacy regulations that govern the country's digital commerce space. Plus, get actionable advice on checkout setup and local payment methods and best practice advice from 2Checkout's own experience with processing millions of payments in these markets.

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2Checkout Country Guides eCommerce

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Whether you’re targeting B2C or B2B, this guide equips you with the knowledge to successfully expand your online sales in Japan.
Welcome to Canada’s eCommerce world! Explore B2B, B2C, payment methods, and more. Sell online effectively today!
Take on the world’s second largest eCommerce market, valued over $1 trillion (US) and currently registering double-digit growth.
Learn what it takes to be successful in appealing to the 14 million Dutch online shoppers, taking on a $40 billion+ (US) eCommerce market.
Get the details on how to sell online to China, the country owning the world’s largest middle-class consumption market.
Sell to Australia, a country with an eCommerce market expected to top the $70 billion (US) mark by 2025.
Get actionable tips on how to enter Israel’s eCommerce market and appeal to the 5 million shoppers who buy online here.
Start selling in Mexico, a digital commerce market valued at $53 billion (US) in 2024, where 67% of online shoppers are buying cross border.
Learn what it takes to enter Denmark’s mature eCommerce market, a country boasting near-total internet penetration and a robust economic core of digital infrastructure.
Discover why Spain is the second-fastest-growing eCommerce market in Europe and how to provision for digital commerce success when selling to this region.
Get actionable insights on expanding cross-border to Finland, a mature eCommerce market with a per-person buying power greater than 87% of the world.
Start selling in Norway, a top eCommerce market, second only to the US in terms of revenue per shopper.
Get insights on what to expect when entering the Swedish eCommerce market, a nation with more per person buying power than 95% of the world.
Sell to Brazil, the world’s 6th largest smartphone market, with a youthful base of digital shoppers.
Get a roadmap for how to enter Italy’s digital market and get your offering in front of its 40 million online shoppers.
Tap into the growing mobile commerce market in India, valued at over $62 billion (US) in 2023.
Get a head-start for your online sales in Turkey, the eCommerce hub for Europe and Asia with 44% eCommerce penetration.
Sell to the UK, the world’s third largest eCommerce market, where almost 90% of the population shops online.
Enter the $115B eCommerce market in France, currently growing at 10% CAGR.
Sell in the fifth largest eCommerce market in the world and understand shopper preferences in the region.
More Countries Guide to Come!