Italy, Europe's third-largest economy, has seen rapid digital transformation and growth in the past few years. With 55% eCommerce penetration as of 2020, Italy still has plenty of room to grow and is an ideal target for merchants looking to establish themselves in rising European markets. Targeting an expansion in the country, however, requires that merchants understand the country's eCommerce landscape and the opportunities and challenges that come with it.
Read our eBook, eCommerce in Italy. A Merchant's Cross-Border Guide to Online Sales, to get a roadmap for how to enter Italy's digital market including insights on:
- The state of Italy's eCommerce market and how COVID-19 has impacted shopper preferences and habits
- Payment method preferences, subscription renewal rates and checkout expectations in the country
- Privacy and taxation regulations in Italy.
Get actionable advice and real-world facts that will help you make Italy the destination of your next big online expansion.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
