2Checkout Customer Success Stories

Markzware - Leader in Graphics, Printing and Publishing Industries

Leveraging the 2Checkout Integrated Commerce Platform for Increased Efficiency. 20% Increase of Top-Line Sales. Easy to Go Global. Improvement in Conversion Rates.

Mark Singelyn Sales Manager Web & Markzware

"We have been able to streamline our sales with the help of the 2Checkout (formerly Avangate) commerce solution. We are very pleased with the support and the quality put forth by the 2Checkout team, ” Mark Singelyn, Sales Manager, Markzware.

About Markzware

Markzware provides desktop search, data conversion and preflight solutions for content and print. More information on www.markzware.com.

Project: Markzware Increases Conversion Rate by 11% with 2Checkout CRO Services

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Case Study

Context & Objectives

Markzware develops software for printing and publishing companies which they market using an annual subscription model, as well as a lifetime option. They sell products in more than 50 countries, using 2Checkout’s Avangate Monetization Platform. Markzware partnered with 2Checkout’s CRO Team to optimize their conversion rate. The goal of the project was to increase the global cart conversion rate by 10%.

Solution & Results

11% increase in global conversion rate
13.5% increase in revenue per visitor
18x ROI for CRO Services.

Project: Markzware optimizes global online sales and commerce operations across channels, cost-efficiently

Objectives

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Case Study

Focus on superior software development while continuing to reach a global market cost-efficiency;
Optimize online sales and commerce operation across channels, cost-efficiently.

Context

Markzware is a Mac focused leader in the graphics, printing and publishing industries, serving thousands of professional creative design agencies, printers and publishers worldwide. It has been with 2Checkout (formerly Avangate) since 2008.

Challenges

Leverage additional sales channels that are easily on-boarded and efficiently managed;
Tap into global markets without additional headcount or investment on order localization and support;
Introduce new business models.

Snapshot of Results

Increase in global sales: Markzware increased the number of countries that they sell into from 25 to more than 100 currently
20% increase of top-line sales, thanks to the Avangate Affiliate Network
Access to multiple selling channels: online direct, reseller partners, Affiliates
Increase in shopping cart conversion rates

Download the full Markzware case study here.

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