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Avangate Integrated License Renewal for Maximized Sales

Amstelveen, The Netherlands - May 16, 2007 - Avangate BV, shareware registration service and e-commerce provider for online software sales released today a top new feature of its Avangate® solution - license renewal and subscription. The feature makes it possible for software vendors to manage the renewal for time limited licenses and to maximize their client portfolio potential while gaining key knowledge on recurrent buyers, all in a user-friendly, easy to manage and integrated manner.

The process is automatic, time saving and very easy to handle with a set-up wizard in just four easy steps: set the renewal options, import existing licenses, set the renewal options for each product and define the product discounts.

Software vendors can import existing licenses into the Avangate platform, set discounts to be sent with renewal messages and allow for a specific grace period after license expiration, using a unique discount coupon.

The solution also integrates a notification module that sends emails to customers reminding them to renew their licenses, with a customizable number of days before expiration. Better client portfolio management and closer client relation eventually lead to higher sales volumes.

"License renewal is an important tool in sales management first because it has a direct impact on sales growth and secondly because it provides important end-user data required in the sales strategy. We are always innovating our solutions to integrate such sensitive tools and hence support our clients' sales efforts," says Cristian Badea, CIO Avangate BV.

"The license renewal and subscription feature is integrated with Avangate®, and works smoothly with online payments. The result is a single ecommerce platform for managing all business aspects in online software distribution" adds Cristian Badea.

Avangate® license renewal and subscription feature is a powerful add-on to any software business, taking customer license renewal further on and adding all the benefits of a single business application - fast, seamless interoperability, online payments compatibility, time effectiveness, and control.

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About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at www.2checkout.com

Media Contact

Adela Dincea

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