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Incomedia Consolidates Global Online Sales with 2Checkout
Software company achieves improved efficiencies, lower total cost of ownership and increased conversion rates
ATLANTA, GA - March 29, 2019: 2Checkout, the leading all-in-one monetization platform for global businesses, today announces that Incomedia, an Italian software house, has improved efficiency, lowered total cost of ownership and increased conversion rates by consolidating its global online sales through the 2Checkout Avangate Monetization Platform.
Prior to selecting 2Checkout, Incomedia had been maintaining three separate ecommerce systems: for Italy - managed in-house; Brazil - through a local provider; and the rest of the world - managed through a second provider. As the company aimed to expand internationally, it knew that it would have to integrate payments, operations and reporting to achieve the level of success it desired. Incomedia chose 2Checkout as its integrated platform for global expansion.
By adopting 2Checkout, Incomedia was able to operate more efficiently, lower its operating costs and improve conversion rates by 60%. Deep localization for unique markets, including Brazil and Italy, set 2Checkout apart, as did an active affiliate program that now accounts for more than 10% of total sales for Incomedia. The company's operations are now running more efficiently, and 2Checkout handled emerging invoicing requirements for the company as well.
"Having an integrated payment solution that addresses all relevant markets is a game-changer for our business," commented Stefano Ranfagni, CEO and Founder, Incomedia. "We can now sell in all of our target markets without additional effort, as well as view consolidated reporting and present seamless branding and go-to-market strategies. 2Checkout has been an invaluable partner in transforming our sales capabilities."
"Selling globally requires a single streamlined platform," said Erich Litch, 2Checkout's President and Chief Operating Officer. "2Checkout is proud to be that platform for Incomedia and other global companies, removing obstacles and improving efficiency."
For more details about 2Checkout's Avangate Monetization Platform and customer success stories, visit the company's website.
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About Incomedia
Incomedia was founded in 1998, out of a passion for technology shared by two brothers, Federico and Stefano Ranfagni, and their belief that technology should always exist to serve people. The next phase started in 2000, when a friend asked, "I'm not a programmer but I want to launch a website. Can you help me?" It may have seemed crazy, but during a trip one hot summer day, the core idea for what would become WebSite X5 was born. This software, as intuitive as it is comprehensive, would allow anyone, even the inexperienced friend, to create their own website in just 5 steps.
Today, WebSite X5 is sold all around the world, and we are still excited to keep developing it and to seek new software and solutions.
More information on incomedia.eu and their dedicated product sites websitex5.com and webanimator.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
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