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Meet Avangate at the 20th Software Industry Conference

Get Insights into Specific Techniques to Increase Sales Conversion Rate and Shoppers’ Trust

Software Industry ConferenceAmstelveen, The Netherlands – July 08, 2010 - Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, today announced it is sponsoring and speaking at the Software Industry Conference (SIC), taking place July 15-17, 2010 in Dallas, Texas.

Software vendors joining the event will benefit from Avangate insight and expert advice on how to improve business efficiency and ability to react fast to market requirements. Avangate Web Marketing Manager Adriana Iordan and Casey Potenzone, VP of Sales in North America, will deliver presentations on trends in web marketing and sales opportunities:

  • 2010 is The Year of Conversion Optimization, Friday July 16th, 10:15 AM - Adriana Iordan - Web Marketing Manager
  • Developing Trust for Your Software Business, Friday July 16th, 10:15 AM - Casey Potenzone - VP, US Sales


“During 2010 we have focused several cross-departmental projects on sales conversion optimization and business efficiency – assisting vendors to tackle these areas and sell more software without increasing their marketing budgets. The SIC event in Dallas will be yet another opportunity to talk to vendors directly and share with them these improvements and the impact they can have on their businesses and bottom lines”, commented Laurentiu Ghenciu, VP of Sales and Marketing at Avangate.

Avangate awaits visitors in the hospitality suite, the Made in Texas 4 Salon.
For more information on Avangate’s participation at the event and to schedule a meeting with the company’s representatives at the show, click here.

For more information on the Software Industry Conference, go to sic.org.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at www.2checkout.com

Media Contact

Adela Dincea

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