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Adriana Iordan, 2Checkout’s VP of Product, to Speak at Product-Led Summit 2020

January 10, 2020 - 2Checkout, the leading all-in-one monetization platform for global businesses, is pleased to announce that Adriana Iordan, VP of Product Management and Growth Services, will be a speaker at Product-Led Summit 2020, an online event aimed at helping SaaS companies build products that sell themselves. 2Checkout is also a proud sponsor of the event taking place January 20-31, 2020.

The event, organized by Product-Led Institute and hosted by its founder Wes Bush, will bring together the sharpest minds in SaaS to challenge the traditional way of growing a SaaS business. Attendees will learn the strategies and tactics that successful companies like HubSpot, Drift, and Optimizely used in their growth journey. Renowned product and marketing practitioners will deliver over 100 actionable talks on Product-Led Growth, the strategy on how companies can use their product as the main vehicle to acquire, convert, and retain customers.

Adriana Iordan, VP of Product Management and Growth Services at 2Checkout, will deliver her session on "How to Organize Product Teams for High Impact" on January 24. Within this talk, she will demonstrate what constitutes a good product team, as well as common missteps that companies want to avoid, and when it's the time to adjust methodologies, roles, and skills.

For more information on the event's agenda and speakers, consult the dedicated webpage of Product-Led Summit 2020.

About Product-Led Institute

The Product-Led Institute is a global community of leading SaaS operators having been created to advance the practice of Product-Led Growth. They produce some of the world's top training on how to build a product-led business. They do this by working with the best SaaS operators and spreading their ideas through leading-edge events - which are entirely free to attend live.

More information at www.productled.com

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at www.2checkout.com

Media Contact

Adela Dincea

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