If you want to build a truly personalized customer journey you need to focus on three key aspects of your communication: segmentation, context, and channel. And, no it's not just about Hello {First Name} type of personalization.
Who are you sending the message to? In what context are you sending this specific message? And how, through what channel are you sending the message? Answer these questions and you're off to a great start!
Mike Korba, Co-founder & CCO, User.com, talks about the importance of personalizing your customer's journey by customizing your communication through technology automatization and drive sales growth with automatic messaging.
Get access to Mike's tips and strategies by filling in the form on the right.
About User.com
User.com is an all-in-one marketing automation platform aimed at boosting engagement and improving conversion.
Get more information at User.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
