Customer acquisition gets a lot of attention, but customer retention can be the key to building your business. Not only does keeping customers on board boost your bottom line, it can actually bring in more customers as well. Whether it's upselling to existing customers or getting new customers through word of mouth, customer retention makes a big difference.
When the sales funnel ends, your opportunity to really engage with a customer is just beginning. Unfortunately, too many companies don't have a solid plan for retaining customers after an initial sale. The good news is, customer retention is not magic: it just takes time and dedication.
In this webinar with HubSpot executive strategist Sam Mallikarjunan, you'll discover the hidden secret behind successful customer acquisition: retention. Get acquainted with how customer success improves acquisition, discover techniques for optimizing customer retention and much more.
Watch this webinar and you will find out:
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The basic economics behind leveraging customer success to power advanced customer acquisition
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How to optimize your customer retention to maximize customer acquisition and power growth
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Specific examples of customer retention methodologies in action
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How world-class brands have used customer retention to drive acquisition
Don't miss your chance to pull a new business lever and grow revenue for your software or SaaS business.
Who should watch: Software and SaaS companies, online services providers
Roles: Marketing, Demand Generation, eCommerce, Sales, Retention
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
