Do you need some new ideas for your optimization program? Or do you need to convince your manager you should invest in conversion rate optimization? Regardless of where you're at in the journey, this webinar on optimizing the purchase funnel for software subscriptions sales will provide some insights you can apply to your own business.
Join Shannon MacLeod and Joel Harvey, two optimization strategists as they share best practices and case studies for split-testing throughout the entire purchase funnel. They'll show tests they've run on landing pages, home pages, product pages, free trial channels, and shopping cart pages to maximize revenue for iolo, a software company focused on PC optimization and security. Working with iolo for the past 2 years, they have generated a 3.5x return on investment in their conversion rate optimization program.
Join us to learn:
-
The most important KPIs to optimize in your purchase funnel
-
How to maximize your revenue with price-point testing
-
Best practices for communicating your product's value on landing pages
-
How to increase your trial conversion rate by removing steps in your funnel
-
How social proof and risk reversal can increase your cart conversion rate
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
