Trials are the single most effective customer acquisition channel for desktop software. Software developers and marketers are constantly looking for ways to measure - and to increase - their trial conversion rates.
Shannon MacLeod and Marco Pimentel, two digital marketers that focus on desktop software, share best practices and case studies for tracking and maximizing trial conversion rates.
Watch this webinar to learn:
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The 3 most important KPIs in the trial conversion funnel
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How to measure your trial conversion rate (without combining three different data sets in Excel)
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How to increase the number of trial downloads
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Best practices for presenting offers to trial users
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How to create a better experience for your customers
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How Shift utilized Deskmetrics for its Product Hunt launch
Please use #Trial and #Software hashtags to spread the word about this webinar on your social channels
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
