Most companies that sell digital products like software, media, gaming, or services have invested time and money in e-commerce, but not every company has paid enough attention to how to better integrate lead management and marketing automation tools with the e-commerce platform to maximize their ROI.
Given the "white noise" coming at your customers through email, social media, and paid search, as well as all the traditional sources, the need to engage your customers using relevant content and appropriate channels is more important than ever.
Watch this webinar to hear Gartner analyst, Chris Fletcher and 2Checkout's CMO, Mike Ni, talk about using lead management to move your company's e-commerce revenue from "Good" to "Great"
The webinar will include:
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Key drivers and benefits behind the accelerating adoption of marketing automation
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Common challenges and approaches for lead to revenue management across organizations and systems
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Framework for how marketing, analytics, sales and e-Commerce are increasingly integrated to drive revenue growth
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List of the critical questions you should consider across marketing, sales and e-Commerce to take advantage of these changes
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Customer case studies on B2B e-Commerce, as well as the increasing use of lead management for B2C sales
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
