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Are Channels Any Good at Selling SaaS and Cloud Services?

Some Surprising Insights from Forrester Research and 2Checkout

 

Webinar Duration: 30 minutes
Peter Sheldon

Peter Sheldon
VP and Principal Analyst,
Forrester Research Inc.

Forrester
Raj Badarinath

Raj Badarinath
VP of Product Marketing and Alliances,
2Checkout

2Checkout

Change is constant in the technology business, but the pace of change can sometimes be overstated.

Software vendors today are reacting to a slew of changes in the industry - such as shifting technology models from on-premise to SaaS, to new business models of pay-as-you-go instead of perpetual licenses. What is critical in this transformation are the impacts on their distribution channels.

But does this mean that channel sales have run their course with the "disintermediation" due to cloud delivery models? We asked this question to Forrester Research, and the results surprised us.

Watch this Webinar for practical insights and advice about:

  • Challenges software and cloud vendors face enabling channels to sell SaaS enabled versions
  • Upcoming shift of the revenue mix between direct and indirect channels
  • Top concerns with channel partner performance in the Cloud and SaaS world
  • Technology investments necessary to support channels and equip them to build long-term relationships with end-customers
  • Benefits of partner order and revenue management

Bonus Whitepaper:

"As SaaS Goes Mainstream, ISVs Invest in Channel Support Tools" by Peter Sheldon, Principal Analyst at Forrester Research.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com

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