Like any online business, you're always looking for new ways to grow revenue. One clever way to do this: Optimize your existing purchase funnel.
Join this online session with Conversion Optimization expert Shannon MacLeod to learn the essentials about conversion optimization:
- How to optimize for revenue per visitor or cart conversion rate;
- The difference between A/B testing and before-and-after testing;
- Key things you can test to maximize revenue: product pages, shopping cart templates, cart flow, the checkout form, location of cross-sell offers, boosting credibility and social proof, auto-renew opt-in rate, and trial sign-up forms.
Shannon will showcase these revenue-boosting strategies through real-life examples of customer case studies, focused on software, SaaS, and online services companies. She will also share knowledge about tools you can use to optimize your purchase funnel and grow your revenue.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
