The performance marketing industry started in 1994 when 3rd party "affiliates" joined the marketing mix advertising pioneers of eCommerce on a pay-for-performance basis. There's been a lot of changes over the last 20 years and affiliate marketing has created a reputation for itself - for better or worse.
Hear Rick Gardiner, CEO of iAffiliate Management as he highlights some of the major changes in affiliate marketing and shares insight on 5 common misconceptions around working with affiliates including: forecasting, cross-channel cannibalization and more.
Also, please use #AffiliateMarketing #Myths hashtags to spread the word about this webinar on your social channels.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
