Explore the impact of the demise of third-party cookies on analytics and attribution for eCommerce and DTC brands. This session dives into the shift from relying on third-party data to owning your data, highlighting the benefits of data ownership over report ownership. Learn how this transition leads to tool consolidation and a productivity boost for media-buying teams.
Vlad Zhovtenko, CEO and Co-Founder of RedTrack, brings over 20 years of digital marketing experience to the table. Having witnessed the evolution from banner ads to Google Ads, and the rise of SaaS, Adtech, and programmatic advertising, Vlad now focuses on affiliate marketing and analytics.
Get access to Vlad’s tips and strategies by filling in the form on the right.
About RedTrack.io
RedTrack.io is privacy first, SaaS ad tracking and conversion attribution platform providing digital marketers and media-buyers with real-time data, alerts and automation to maximize return on ad spend, capture the customer journey and evaluate marketing performance across all digital channels. RedTrack, founded in 2017, provides advanced ad tracking and conversion attribution solutions, helping companies consolidate data across channels and campaigns to improve decision-making and optimize ad investments.
Get more information at RedTrack.io.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
