Successful innovation combines three key elements to achieve positive results: consumer theory, user research, and experimentation in fast-paced development cycles.
Ayat shows you how to combine the Job to Be Done (JTBD) theory with conversion rate optimization (CRO) practice to determine customers' real motivation; afterward, the ways to use that knowledge in order to create a top experience — The experience that sends out the consumer the message: "Your search is over, pick me!"
With over 12 years of entrepreneurial and marketing experience, Ayat Shukairy, Co-Founder of Invesp Consulting, will share her expertise on how to:
- Uncover the consumers' real motivations when using a product: the functional, emotional, and social needs.
- Learn how to avoid leaving products or services vulnerable to customers who cannot distinguish them from other competitors.
Get access to Ayat's tips and strategies by filling in the form on the right.
About Invesp
Established in 2006, Invesp is the second consulting company to specialize in conversion rate optimization in North America. Invesp helped over 600+ clients increase their site conversion rates and grow their online businesses.
Get more information at Invespcro.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
