At its core, a great omnichannel strategy means achieving a synergetic management of multiple channels and customer touchpoints, in a way that the customer experience across all of these channels is consistent and optimized.
Oana Trif, Director of Product Global eCommerce and Digital Business at Verifone, talks about the journey to reach Omnichannel Success: why omnichannel is key in today's eCommerce space, what are some do's and dont's, and the main principles to follow, in order to reach success.
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About Verifone
Verifone started as a pioneer in cashless payment, securing checks and credit cards through digitization. One of their first inventions was the "Verification Phone", an electronic method that protects merchants from fraudulent checks. The brand name and problem-solving DNA emerges from that initial innovation.
Verifone ended up in all corners of the world, because no merchant could prosper without secure payments. They started at point-of-sale and became the world's most trusted payment expert with best-in-class hardware.
Get more information at Verifone.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
