For many SaaS companies, pricing is one of the most overlooked ways to drive growth, when it should be the opposite. Your pricing page is a chance to experiment, to optimize, and to reflect the uniqueness of your product.
SaaS pricing page designs are constantly evolving, and you shouldn't just copy and paste what your competitors are doing, but instead aim to communicate what sets you apart.
But how do you create that beautiful, high-converting pricing page?
In this fireside chat, Georgiana Laudi, Co-Founder & SaaS Growth Advisor at Forget The Funnel, and Alexandra Badea, VP of Corporate Marketing at 2Checkout (now Verifone), will break down the anatomy of the pricing page, including:
- How to design a pricing page that appeals to all customers;
- What elements are must-haves and what you can ignore;
- What you should optimize in order to increase conversion rates;
- Examples of best SaaS pricing pages.
Who should watch: Software and SaaS companies, online services providers
Roles: Marketing, Product, eCommerce, CRO, UX, Business Owners
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
