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CommerceNOW '24 | WEBINAR

Surprising Customer Behavior Triggers that Increase Response

Webinar Duration: 36 minutes
Nancy Harhut

Nancy Harhut
Co-Founder and Chief Creative Officer,
HBT Marketing

HBT Marketing

Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, specializes in leveraging human behavior techniques in marketing strategies. Recognized as a Top 40 Digital Strategist by the Online Marketing Institute and a Top 100 Creative Influencer by Ad Club, Nancy is a sought-after keynote speaker at prestigious events like South by Southwest.

Takeaways from Nancy’s Session

  • Discover over 200 scientifically-backed behavioral triggers that impact customer choices.
  • Learn practical strategies to integrate these triggers into your marketing materials (emails, ads, landing pages, and social media posts).
  • Significantly enhance audience engagement and drive substantial sales growth.
  • Gain a competitive advantage by understanding and utilizing consumer psychology effectively.

Get access to Nancy’s tips and strategies by filling in the form on the right.


About HBT Marketing

Launched in 2017, HBT Marketing has grown year over year. A boutique digital and direct marketing agency specializing in strategy, customer insight, data analytics, direct mail, email, digital creative campaigns, and behavioral science is operated by us. Professionals in financial services, insurance, healthcare, communications, travel, nonprofit, education, consumer goods, B2B, and high-tech sectors are benefited by our approach.

Get more information at HBT Marketing.com.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com

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