As the SaaS segment continues its ascension path and more and more endeavors are launched, understanding the prerequisites, strategies, and tricks for growth is a must for players in the category.
Companies selling software as a service have a full array of opportunities today, but they're also facing much bigger challenges in terms of achieving market traction, building differentiation, and simply keeping their users around and satisfied.
Watch this fireside chat with well-versed SaaS professionals, Eduardo Esparza, CEO and Founder at Market8, and Pedro Magriço, Senior Product Manager at Hotjar, for a hands-on, genuine discussion about the growth strategies that product-led companies are using today to stand out. Understand where the market is headed and what approaches provision for SaaS success, and get insights on:
- The bearings and trends that are shaping the SaaS market
- The pitfalls, caveats, and opportunities for merchants in the category
- The different type of approaches necessary to take a SaaS business global.
Who should watch: Software and SaaS companies, online service providers
Roles: Marketing, Product, eCommerce, Business owners
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
