The SaaS industry is one of the fastest growing industries in the world, with a compound annual growth rate of about 20%. At the same time, it is one of the most competitive markets in the world, with few businesses making it to the five-year point and even fewer breaking the $1B yearly revenue point.
What is it about SaaS that makes it so hard to achieve market stickiness? A vital aspect that contributes to this is companies' lack of focus on their pricing strategy. A lot of businesses fail to optimize or periodically update their product/service pricing and therefore they fail in communicating value to clients.
In this resource we will teach you how to adopt an effective pricing strategy for your SaaS business. We'll be looking at how to set a value-based pricing approach, how to choose between pricing strategies, what factors to consider, how you should package your pricing tiers and how to localize your pricing strategy on different markets. All while reviewing industry trends and best practices. Our resource also includes a chapter from our friends at ProfitWell so don't miss out on these insights.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
