Online marketing has relied heavily on consumer data collection. With the current state of GDPR regulations and the phasing out of third-party cookies, online marketers now face a new challenge. So, how can eCommerce brands build superior, personalized customer journeys without the use of personal information?
In this webinar, you'll hear from Namogoo's CMO, Einat Etzioni, on:
- The changing digital privacy landscape
- Consumer expectations when it comes to personalization, specifically around promotions
- How to leverage intent data to create a smart promotion strategy that sets the stage for long term success
Who should watch: Merchants selling digital or physical goods online in their local market or internationally.
Roles: eCommerce managers, product managers, business owners, marketing and sales managers.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
