We have become accustomed to completing stacks of fields when checking out or requesting information on the web. We call this ubiquitous stack a pancake form. It’s so common, optimizers have not questioned it. Recent tests, however, show that a quiz-style experience can significantly decrease abandonment and increase completions.
In this session, Brian Massey, Founder and Managing Partner at Conversion Sciences, will discuss the reasons this alternative style of form is proving to be so effective. He will define best practices for creating quiz-style forms that accelerate visitors to completion.
Get access to Brian’s tips and strategies by filling in the form on the right.
About Conversion Sciences
When Conversion Sciences opened in 2007, the company was one of the first agencies dedicated exclusively to site testing and optimization. As the company has grown, it has been sharing conversion optimization insights and techniques via hundreds of speaking events, plus regular publications. Over the years, they have become recognized industry thought leaders who have trained the majority of experts in the field.
Get more information at conversionsciences.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
