Any SaaS product owner will tell you that they want users to experience their product's value as quickly as possible. Steps are cut from the setup process to make onboarding as smooth as possible.
But does the data agree with this? Is all friction killing conversion rates? Or is there good and bad friction?
Watch this 2Checkout (now Verifone) webinar with guest speaker Claudiu Murariu, InnerTrends CEO and Co-Founder, to master the use of friction to improve client retention.
You'll learn how to:
- Track and analyze time to value by mapping your customer journey metrics by stage (and how to do that easily with a free tool).
- Understand the impact of each action on the overall onboarding process - determine where friction points may be.
- Take action to push users down the onboarding funnel the smart way (take out some of the friction points - or not).
- Optimize onboarding using data rather than guessing.
Who should watch: Any role in product optimization, marketing, and client retention from SaaS companies or mobile apps.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
