Working with customers from around the world offers a great learning opportunity. You not only get to gather insights on optimizing an enticing checkout experience, but also an understanding of what each market prefers.
Vlad Bisceanu, Conversion Rate Optimization Team Lead at 2Checkout, an all-in-one monetization platform, learned that different countries have distinct preferences in terms of payment setup. Building your checkout funnel with these regional particularities in mind, you can considerably boost your revenue.
For example, users from the U.S. show a preference for a short, one-step checkout experience. On the other hand, some countries from Europe, like Germany and France, prefer reviewing their order before placing it.
Takeaways:
- Why website, cart, and purchase flow localization matters and why consistency is key: If your product page is localized but your checkout page is not, you are losing conversionsrsions.
- The importance of payment methods: At the global level, local payment methods represent around 10% of the total of placed orders. In certain countries, however, they account for over 50% of the revenue. You would not want to miss out on those.
- Particularities of A/B testing on the checkout page: learn these and other quick A/B test ideas for optimal results. In specific countries, you can boost your conversion rate by up to 20% by adding or cutting a step in the purchase funnel.
Watch this webinar with Vlad as he shares his learnings that really worked!
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
