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WEBINAR

How to Operationalize Customer Value to Maximize Product Growth

Webinar Duration: 45 minutes
Claire Suellentrop

Claire Suellentrop,
Co-Founder and COO
Forget The Funnel

Forget The Funnel

What’s a critical, yet wildly overlooked, aspect of acquiring customers and growing a product? Operationalizing growth.

Watch our webinar with Claire Suellentrop, Co-Founder and COO at Forget The Funnel, and discover how to align your product experience with real customer needs – not only to fuel product growth and drive revenue, but also to better equip your team.

In the ever-evolving landscape of PLG/low-touch product experiences, guessing won’t cut it. Gain valuable insights and strategies to propel your product growth confidently.

During this power-packed one-hour session you’ll learn how to:

  • Identify Your Best Customers: Uncover the key to unlocking your product growth strategy by understanding your most valuable customers.
  • Reverse Engineer Your Product Experience: Learn the art of using customer values to craft an ideal product experience that resonates with your audience.
  • Find Leading Indicators of Success: Discover how to identify and leverage leading indicators to influence lagging KPIs, such as your free/trial to paid percentage and MRR growth.
  • Spot Success Gaps: Pinpoint the areas where your customers might be experiencing gaps in success, providing actionable insights for your team.

Don’t miss this exclusive opportunity to upscale your approach to product growth. Watch now this insightful session and transform your understanding of customer value!

Who should watch: All roles in software and SaaS, conversion optimization, marketing and eCommerce management in companies selling digital and physical goods.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com


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