Technology may be making the world smaller, but cultural preferences remain. While international commerce is on the rise, with online shoppers increasingly willing to disregard borders, customers still demand a local, relevant and trusted shopping experience to make that purchase decision.
If your business wants to sell globally, you will need to allocate the necessary resources to localizing your digital sales strategy to each market you target. Effective localization requires much more than simply translating your shopping cart into a few languages. It is a crucial element of the experience you offer your customers and it determines whether they will trust you with their business.
Read this free eBook to understand what localization really means in digital commerce and learn:
- How to tailor your strategy to different audiences and regional markets;
- What elements need to be localized and how they impact conversion rates, from language to payments, pricing and more;
- The tools you need to implement your localized strategies;
- How to choose a digital commerce provider that can help you sell globally effectively.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
