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CommerceNOW '23 | WEBINAR

Innovate Your Shopping Experience With A/B Testing & Analytics

Webinar Duration: 48 minutes
Nicoleta Danilet

Nicoleta Danilet
Senior CRO Specialist,
Verifone

Verifone

Driving more sales should not be a promise, but a guarantee. In this session, our very own Senior CRO Specialist Nicoleta Danilet will explain how you can innovate the shopping experience for your audience through A/B testing.

A safe checkout, knowing how shoppers become influencers, faster technology in your cart – these will all lead your shoppers to buy more of your products at a faster pace.

Watch this session to discover actionable insights, including:

  • How to create a seamless checkout experience and what techniques to implement when creating a secure shopping experience that boosts your conversions.
  • Why localization is crucial when expanding your business globally.
  • The importance of building a strong CRO team so your online business can succeed and the differences between working with an in-house CRO team and a consultancy agency.

About Verifone

Verifone started as a pioneer in cashless payment, securing checks and credit cards through digitization. One of their first inventions was the "Verification Phone," an electronic method that protects merchants from fraudulent checks. The brand name and problem-solving DNA emerges from that initial innovation.

Get more information at verifone.com.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com

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