Optimize the user experience. Reduce cart abandonment. Lower your cost per acquisition, increase client lifetime value. All great desirables, but how do you actually achieve them? Conversion Rate Optimization (CRO) comes to the rescue.
Watch this webinar with 2Checkout's conversion optimization expert Shannon MacLeod joined by special guest Erik Hansen, Senior Director, Growth Product at cybersecurity leader Malwarebytes, to learn about conversion optimization in action.
The session will comprise examples from Malwarebytes CRO projects conducted by 2Checkout where you will learn how to:
- Increase conversion rate by optimizing the cart flow
- Boost revenue per visitor with upsells and upgrades
- Increase revenue by testing various cart templates
For each project presented, Shannon and Erik will go through the hypothesis, variations that were tested and why, the user experience, as well as key learnings and recommendations.
You cannot go more hands-on than that.
Who should watch: eCommerce companies selling digital goods, software, and SaaS businesses, online services
Roles: CRO managers, growth hackers, eCommerce managers, sales or marketing VPs, business owners
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
