It may have a bad reputation, but subscriber churn can also be a great opportunity to uncover business areas that need attention. Voluntary churn, in particular, is a rich source of insight for business development - knowing why customers are leaving can help your company optimize its strategies and offerings.
Watch this session with Marius Baraitaru, Product Manager at 2Checkout, and learn:
- Why voluntary churn occurs and how you can measure it
- What market/product insights you can learn from churn
- How commerce tools can help you deal with churn and optimize your retention strategy
Special guest Vojtech Stribrsky, Online Sales Manager at Avast, will showcase churn prevention campaigns in action and share what worked for his company.
Watch the session and find out how to identify product pain points through analysis of your customer churn, and discover the type of tools needed for retention. As usual, the webinar will include a Q&A session at the end.
Who should watch: Software and SaaS companies, subscription businesses
Roles: eCommerce managers, product managers, subscription managers, business owners.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
