When it comes to attracting new leads, no company wants to invest time and effort focusing on unqualified leads. Lead scoring is an intricate and complex process, so a solid strategy is mandatory. And the first step is knowing your ideal customer profile inside and out.
If you're ready to reshape your approach to lead qualification, we can help you get there. Watch this 2Checkout (now Verifone) webinar with Andrew Michael, Co-Founder and CEO of Avrio and the host of Churn.FM, to discover actionable tips on how a lead scoring strategy can drive sales and marketing alignment, generate more accurate lead qualification, and ultimately drive more sales and business growth.
You will get insights into:
- How to identify your ideal customer profile
- How to build a lead scoring model to monitor the health of the customers you attract
- Ways to create your own actionable roadmap on how to drive healthy growth
Who should watch: Anyone in conversion optimization, marketing, strategy, and client retention roles in SaaS companies.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
