One of the most lucrative ways to attract new users to your SaaS business is to offer free trials. However, getting those trial users to commit to a paid plan, after their initial testing period ends, is increasingly challenging for SaaS companies.
Join this live session with Claudiu Murariu from InnerTrends, the product analytics tool that brings the power of data science to every product team, to understand what is stunting your trial conversion and how to overcome these hurdles. We will cover the following:
- What is the most common obstacle for persuading people to upgrade from trial, and how do you know if you have it?
- What are the methods available for tackling trial conversion issues?
- What are the pitfalls in trying to fix slow trial conversions?
Learn how to navigate funnel blockers and what to pay attention to as you set up your trial campaigns. Spoiler alert: there's a promise involved in the process, so join our session to discover what this is about. As always, the webinar will conclude with a Q&A session where we will address your questions.
Who should attend: Product-led growth software and SaaS companies, subscription businesses, online service providers who use free trial or freemium strategies to get more customers.
Roles: Product folks (product managers or product marketers), growth hackers, eCommerce managers, executive owners, marketing and sales managers.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
