In the competitive eCommerce landscape, profitable growth hinges on making smart pricing decisions through data transparency. Gill Andrews, a Conversion Copywriter & Web Consultant, specializes in transforming underperforming websites into powerful lead-generating machines. When not crafting compelling copy or optimizing websites, she shares insights on common client issues on her blog at GillAndrews.com.
In this session, Gill introduces a straightforward 3-step approach to intuitively evaluate copy quality for websites, social media posts, or marketing brochures. This method requires no copywriting skills, checklists, or overwhelming processes. It’s easy to remember and follow, ensuring you can confidently assess your content’s effectiveness.
Get access to Gill’s tips and strategies by filling in the form on the right.
About Gill Andrews
Gill Andrews specializes in turning underperforming small business websites into slick lead-generating machines - and it’s a role she takes seriously. With a direct approach, she doesn’t sugarcoat issues but provides clear solutions to improve website performance. Gill is dedicated to helping business owners ensure their websites accurately reflect the value of their products and services, impressing their prospects along the way. She eagerly anticipates each website review and web copy project, knowing they can make a significant difference in real people’s lives.
Get more information at GillAndrews.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
