The introduction of A.I. in online marketing and advertising has revolutionized the industry, granting teams of all sizes access to tools such as the new Google Max Performance Ad format. This powerful tool automatically serves Google-owned channels, including Search, Display, and YouTube, making it accessible to individuals who would have previously required large teams to achieve the same level of success.
However, while the potential of A.I. is immense, it is essential to understand the concept of positioning to unleash its full potential. Proper positioning entails understanding your target audience, their needs, and how your offer meets those needs. Unfortunately, many businesses fail to grasp these simple basics, hindering their ability to utilize A.I. effectively.
With over 10 years of technical and marketing experience, Sam Hänni, CEO of SwissMadeMarketing, has prepared an insightful discussion on how A.I. can be an effective tool in your positioning efforts and how to unleash its full potential to hyperboost your marketing strategies.
Get access to Sam’s tips and strategies by filling in the form on the right.
About SwissMadeMarketing
SwissMadeMarketing is a company founded in 2010. Throughout the years, the company has worked to create innovative marketing tools for people who do online marketing – whether that’s an agency, a freelancer, or a business owner like you.
The company’s mission is to make the life of every entrepreneur as efficient as possible – SwissMadeMarketing loves automation, and they know how important it is to get things done when you’re running your own business.
Get more information at swissmademarketing.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
