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CommerceNOW '21 | WEBINAR

What Does It Take to Build an Experimentation Culture?

Webinar Duration: 42 minutes
Siddhartha Kathpalia

Siddhartha Kathpalia
Sr. Manager, Marketing
VWO

VWO

It turns out that many brands fail to even start with an experimentation program, and usually they end their journey by purchasing a tool.

Siddhartha Kathpalia, Senior Marketing Manager at VWO, will share some of his know-how about what it takes to run a successful experimentation program in order to thrive like Amazon, Netflix, and Booking.com, some of the most coveted product companies of our times, that have experimentation at the core of their success.

Get access to Siddhartha's tips and strategies by filling in the form on the right.


About VWO

VWO is an Experience Optimization Platform that improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement - across the entire customer journey.

Get more information at VWO.com.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com

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