Explore how recent innovations and shifts in search behavior are reshaping Google’s future with Ann Stanley, Founder & CEO of Anicca Digital. With over 20 years of experience, Ann shares insights on:
- The pivotal role of search in driving website traffic, highlighting Google’s continued dominance and the rising importance of smaller search engines.
- The emergence of new search platforms like TikTok, preferred by Gen Z, altering traditional search dynamics.
- The transformative impact of generative AI technologies such as OpenAI’s ChatGPT-4.0 and Google’s AI Overviews on search results and traffic patterns.
- Strategies for optimizing SEO and adapting to Generative Search Optimization (GSO) for enhanced visibility in AI-generated search outcomes.
- Key conclusions and emerging trends in digital marketing, emphasizing Google’s enduring significance amid evolving AI and social platform influences.
Join us to uncover the future of search and digital marketing in an era of rapid innovation.
Get access to Ann’s tips and strategies by filling in the form on the right.
About Anicca Digital
Based in the city of Leicester, since 2007, Anicca prises technical knowledge and expertise across a full range of digital marketing channels, with their teams trained and accredited by relevant bodies, including Google, Meta, and Microsoft. With a mix of both B2B and B2C clients, the company offers expertise across a huge variety of sectors. However, they specialise in 4 key areas: eCommerce marketing for product manufacturers and both B2C and B2B brands, lead generation for software, STEM and other B2B companies, working with Universities and other training providers to help with learner recruitment for Skills bootcamps, professional courses, and undergrad/postgrad qualifications, providing services, training and destination marketing to local government and other non-profits.
Get more information at Anicca.co.uk.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
