Global commerce unlocks endless growth opportunities, but it comes with many complexities. Accepting global payments, managing billing, handling merchandising, optimizing localization, or balancing compliance and risk are all business areas that call for attention and dedicated efforts when expanding your reach cross-border.
Watch Nataliya Shadykulova, Head of Digital Sales EMEA at 2Checkout (now Verifone), in a recent eCommerce Tech session, detail what each of these areas entails and the type of commerce capabilities that can help you prepare your expansion into local markets.
You'll learn:
- How to enhance your shoppers' experience by localizing the buying experience to their preferences
- Why it pays to optimize the purchase funnel at the country level
- What types of different regulations should be observed when entering new markets
- Examples and benchmarks from several markets on why it pays to have a GLocal approach.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
