Subscription-based businesses are different from traditional transaction-based ones, as they rely on recurring revenue. Therefore, customer retention is essential for ensuring a steady revenue stream. The acquisition of new customers must be balanced with the costs involved in attracting them as well as in developing and providing the SaaS product. Therefore, SaaS product KPIs will usually be connected to the main stages of the subscription lifecycle:
- Acquisition
- Onboarding and activation
- Monetizing the customers
- Renewal and retention
Here's our complete guide to the SaaS metrics that matter - what they are, what they mean, and how to find out if you're doing well with yours.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
