You may be tired of hearing "content is king" by now. Yet content maintains its leadership in marketing today, even though other aspects, like context and distribution, also hold important positions in the 'royal family'. In the age of social media, clickbait titles and ever-changing Google search algorithms, good content marketing is the only way a business can stand out from the crowd and gain the trust of its customers. But how do you do content marketing right?
If you have struggled with finding relevant content ideas for your eCommerce business, or with creating impactful content for your marketing, this workshop is for you! Digital marketing expert Irina
Ianculescu, founder of Marketingasahabit.com, will share her KICK framework for content marketing and help you address your most pressing content challenges.
Here's how it works and what you'll learn:
- Share your content marketing challenges with us, using the registration form for the workshop.
- We will select the most interesting ones and then provide actionable insights and advice on how to solve those challenges.
- You'll learn how to:
- Find content ideas based on actual customer needs;
- Create content on a regular basis;
- Use your content to provide answers to real problems and pain points that customers have;
- Create content in an organized manner. based on industry trends and best practices;
- Drive relevant traffic to your website.
Watch this workshop now and learn how to grow your commerce business!
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
