How can companies create customers for life in such a volatile environment?
Even if most clients are happy with their first purchase, the emotional bond between clients and companies who operate online is very weak. Integrating game mechanics into the use of your product or service can be a powerful way to establish this emotional bond, increase client engagement, and establish loyalty.
Olga Andrienko, Head of Global Marketing at SEMrush, takes you backstage to share the ideas, goals, process, and results of two SEMrush campaigns where gamification was tested. Moreover, she shares what her team does beyond the campaigns, on a daily basis, to ensure that clients feel the company cares for them.
Watch her session by filling in the form on the right.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
