Aha moments are considered the ultimate user onboarding optimization tool. But are they? Do a little conceptual analysis and you'll find that they're plagued with logical inconsistency, are extremely subjective, and that they fail to account for some of the onboardings most important ideas, even at their best.
Take it from someone who used to love them: they're a gamble. And the more you gamble with new users, the less they are likely to stick around.
In his talk, Yohann Kunders, Content Editor at UserOnboard, explains the "aha moments" concept and shares useful tips to help you improve your user onboarding experience.
Watch his session by filling in the form on the right.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
