Clicks, tweets, likes and follows are meaningless unless they come from customers who are truly engaged with your company or brand. In a rapidly transforming digital marketing landscape, it's imperative to tune in to your customers to understand and deliver on their expectations.
Watch Kirsty Traill's session, VP of Customer at Hootsuite, to learn:
- Key elements in developing customer personas
- How to identify and deliver a consistent experience for your customer
- A framework for engaging customers via social media
- The benefits of listening to customer feedback
- Tips for measuring ROI
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
