Supercharge the Way
You Sell Online

How to Succeed With Personalization at Scale

Discover how the digital commerce landscape is revolutionising & how you can prepare for building personalised customer experiences at scale across the whole customer journey.

Main topics discussed:

• The Winner's Manual: How to prepare and Succeed for Personalization at Scale
• Synergy of tech: the ecosystem required for personalisation at scale
• Upcoming trends further revolutionizing digital commerce

New Generation CRO: From Email Optimization to Payment Metrics, Growing Your Business Beyond CR

In this session, Cristina will tackle how to expand your CRO strategy for the last part of your website's funnel, discussing email optimization, autorenewal rates, and crucial payment metrics such as the authorization rate.

Find out how looking beyond conversion rates can lead to optimizing your payment processes, drive growth for your online business and increase customer loyalty.

7 Lesser-Known UX Principles to Boost Your Sales

Karl helps companies to grow online by making them more customer centric. Clients include Nespresso, Carglass and Yoast.

When it comes to online businesses, what frustrates him is that most websites and businesses are making the same mistakes over and over again. Thus, in his session, Karl will go through 5 universal UX principles that most companies ignore, although it's been proven they boost your online success.

He will also reveal the 2 questions you need to ask your customers - because the answers will change your marketing forever.

Get ready for 30 minutes full of insights and examples. There will be laughter (some people refer to Karl as the UX comedian), but maybe also some crying (when you realize you are making the same mistakes).

Surprising Customer Behavior Triggers that Increase Response

You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don't "make" decisions, they default to automatic, reflexive, hardwired responses.

Social scientists have documented 200+ of these decision defaults. And some impact when people click, who they believe, and what they buy.

In Nancy's talk, you will discover how to use them as triggers - and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, posts, etc. And gain an instant competitive advantage.

Mastering Brand and Product Development with AI

In this dynamic session, Amy Wees, CEO of Amazing at Home E-Commerce Consulting, will unveil how AI tools like ChatGPT, Midjourney, and Adobe Firefly can revolutionize your brand and product development.

Learn to craft stunning branding, innovative packaging, and unique products that not only stand out but also captivate and delight customers. Discover practical techniques and strategies to leverage AI, giving you a competitive edge in today's market.

Join us to explore the future of AI-driven creativity in e-commerce!

How Social Search and Generative AI Will Change Search Engines Forever

Ann Stanley is the Founder & CEO of Anicca Digital, an award-winning digital marketing agency in Leicester that has provided data-driven solutions for ecommerce & established brands, for the last 17 years.

Ann often gives talks at conferences and other events on various aspects of search, shopping & strategy. In today's talk she will be sharing the latest data and insights on how recent innovations and changes in search behaviour will transform Google forever.

She will present:

• Role of Search in Traffic Generation: Google remains the dominant referrer for website traffic, especially in the US and UK. Although smaller search engines are becoming more important.
• Expanding Search Horizons: Platforms like TikTok are increasingly preferred by Gen Z for searches, surpassing traditional engines.
• Impact of Generative AI on Search: AI advancements like OpenAI's ChatGPT-4o and Google's AI Overviews are revolutionising search results and traffic patterns.
• Optimising for Generative AI Search: Generative Search Optimisation (GSO) and SEO strategies must evolve to include generative AI training data for better visibility in AI-generated results.
• Conclusions and Trends: Despite new competitors, Google remains crucial, with AI and social platforms playing growing roles in search and discovery.

Growth and Retention Lessons From Working With 500+ CS Teams

Get ready for a deep dive into the exciting world of Customer Success!

In Irina's session, we'll uncover the secrets to growth and retention gleaned from collaborating with over 500 top-performing CS teams.

Whether your goal is to enhance customer engagement, foster loyalty, or expand your operations, these practical insights and tried-and-true strategies will equip you with the tools needed to elevate your customer success efforts.

Join us for an interactive journey filled with actionable tips!