Welcome to CommerceNow 2023 - the hottest event for eCommerce professionals! Join us this June for two days of in-depth sessions, brought to you by some of the brightest minds in the industry, and explore the latest trends and technologies shaping the future of commerce.
Whether you're a CEO, a payments manager, a tech enthusiast, a growth hacker, or a marketing specialist looking for inspiration to scale, CommerceNow 2023 is the place to be. This is where innovation is amplified and where brilliant ideas are born.
Our lineup of speakers includes some of the biggest names in the industry, each with their unique expertise and perspectives ready to share the actionable tactics that have helped them hyper scale their own online businesses.
Be ready to deep dive in a series of interactive sessions on topics covering acquisition and retention, CRO, marketing, customer success, product, and global expansion within the eCommerce universe. Our curated talks will create the perfect environment for you to get inspired, exchange ideas, and get the best resources to grow your online business!
This is the best part: CommerceNow is a completely free, virtual conference, accessible from any desktop or mobile device, from anywhere in the world, including the comfort of your own home.
The single-biggest challenge facing subscription businesses today is assembling a team with the knowledge, experience, and skills necessary to grow monthly recurring revenue.
This session reveals the key roles and organization for a team built to make your subscription program successful. And, it's useful whether you are a start-up filling all the roles yourself or a billion-dollar international subscription brand.
Within this session, you'll discover:
In the fast-paced and highly competitive world of eCommerce, the key to growing profitably is all about considering how to use data transparency to make intelligent pricing decisions.
The 5 Pillars of eCommerce is a simple and effective framework to help any eCommerce brand scale. Adspace has used this framework on over a hundred client projects - ranging from pre-revenue startups all the way to brands with $200+ Million in annual revenue. No matter the stage, this framework provides the foundation needed to drive growth, revenue, and marketing efficiency.
Sometimes the hardest part of eCom optimization is figuring out where to focus your efforts. There are a million and one things you COULD do - the question is, what SHOULD you do to increase sales and conversions?
In this session, Michael Aagaard will walk you through the 4 most critical pages and share his best optimization tips based on 14 years of hands-on experience. You'll walk away with a long list of actionable takeaways you can bring back to the office and experiment with right away.
Driving more sales should not be a promise, but a guarantee. In this session, our very own Senior CRO Specialist, Nicoleta Danilet will explain how you can actually innovate the shopping experience for your audience through A/B testing
A safe checkout, how shoppers have become influencers, a faster technology in your cart - all these will lead your shoppers to buy more of your products at a faster pace.
We have seen more changes to the paid traffic ecosystem in the last 18 months than we have since online advertising went mainstream.
With Google's introduction of Performance Max, we have the very first AI-driven traffic campaigns. And, for the first time in the history of the internet, we have gone backwards in our ability to collect and execute on data. There are even larger changes on the horizon with broader sweeping impacts. These all call into question what advertisers should be doing now to prepare for this new world and what the future may hold as we see the dawning of a new digital age.
Retailers' digital sales experienced a once-in-a-generation increase due to the pandemic, as digital sales grew 3-5x. However, this unpredictable and exponential growth led to a manifold increase in business complexity.
Jasmin will discuss a State of the Industry: Retail study Contentstack did in collaboration with industry partners in Q3 2022. Overall, research showed that less than half of retailers believe they can effectively manage all aspects of their digital operations over the next twelve months. They need to upgrade their omnichannel capabilities, specifically in areas of digital fulfillment, content management and personalization.
The introduction of A.I. in online marketing and advertising has revolutionized the industry, granting teams of all sizes access to tools such as the new Google Max. Performance Ad format. This powerful tool automatically serves Google-owned channels, including Search, Display and YouTube, making it accessible to individuals who would have previously required large teams to achieve the same level of success.
However, while the potential of A.I. is immense, it is essential to understand the concept of positioning to unleash its full potential. Proper positioning entails understanding your target audience, their needs, and how your offer meets those needs. Unfortunately, many businesses fail to grasp these simple basics, hindering their ability to utilize A.I. effectively.
The question remains: can A.I. assist in positioning efforts, unlocking its full potential for all marketing tasks? Join the session to find out.
Discover the world of selling in the digital world with Katie Penner, Head of Sales Development Strategy & Enablement at Sendoso. In this session, Katie will explore the key strategies and tactics that can elevate your eCommerce sales game by leveraging the timeless power of human connection, even in a digital landscape.
Key takeaways:
Acquisition costs are rising.
The competition is getting higher in the eCommerce landscape.
Many companies find that their business model is not that lucrative anymore.
So, they wake up to the new reality: it's vital to extract more value from the existing customers.
So, they try to monitor & improve customer lifetime value.
The cruel reality is that they don't have the resources & know-how to care for all their customers: not all of them are created equal.
And here's where the need for a method that actually helps improve the lifetime value.
After more than a decade spent helping companies optimize and improve the CLV, Valentin has created a tested and proven methodology to achieve it: CVO - customer value optimization.
In this talk, Valentin will provide actionable insights about the 7 dominant numbers in eCommerce, the growth formula, how to leverage RFM segments, and the 5 types of CVO campaigns.
We have become accustomed to completing stacks of fields when checking out or requesting information on the web. We call this ubiquitous stack a pancake form. It's so common, optimizers have not questioned it. Recent tests, however, show that a quiz-style experience can significantly decrease abandonment and increase completions.
Brian Massey will discuss the reasons this style of form is proving to be so effective. He will define best practices for creating quiz-style forms that accelerate visitors to completion.
Dive into the world of email marketing with Melanie Balke, founder of The Email Marketers, a retention agency for eCommerce, as she reveals six transformative strategies that deliver immediate results for her eCommerce clients.
Explore the underlying consumer psychology that drives these techniques' success, and learn how to apply them effectively across various stages of the customer lifecycle.
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