Every company now must become a digital business - new digital products / services, business models, and redefined customer relationships. But in order to excel in this environment, companies must change their conversion strategy, expand the KPI's they use to measure success, and map how to effectively extend commerce across the entire customer lifecycle.

Did you know that most companies are "leaking" 10% to 20% of their revenues? Learn from your peers on what strategies are working to minimize this, and gain key insights that can be applied to your business. Become a digital commerce hero.

Razvan Barsu, Bitdefender

Bitdefender is one of the leading Internet Security companies in the world whose technology secures the digital experience of 500 million home and corporate users across the globe. Hear from this innovative online services company on how they've been able to increase authorization rates, reduce revenue leakage across the entire Commerce Lifecycle and ultimately maximize customer lifetime value.

• Brian Massey, Conversion Sciences
• Lincoln Murphy, Gainsight
• Daniel Gonzalez, Sellpoints
• Brian Cahak, Clearhead
• Dan Glazer, Optimizely
• Shannon Macleod, Avangate

Moderated by Raj Badarinath, Avangate

Join the panel of industry experts as they discuss real-world examples on:

• The best tools for acquisition and retention
• Optimizing conversion for a global audience
• Reducing revenue leakage across the 5 stages
• Split testing tips and tricks
• How to extend CRO to the full Digital Commerce Lifecycle
• and more!