Friction tends to be double-sided — you want to reduce risks associated with payment fraud, but at the same time you do not want to drive away good customers in the process.
The idea behind the dynamic friction is to increase roadblocks for bad actors while giving trusted users the most frictionless experience.
One of the leaders in Digital Trust & Safety, Kevin Lee, Trust and Safety Architect at Sift, shares his know-how on:
- What dynamic friction is and how is it applied;
- Ways of enabling growth and retention while preventing fraud, spam, and scams with machine learning and behavioral analytics;
- The components of a full-stack fraud program.
Get access to Kevin's tips and strategies by filling in the form on the right.
About Sift
Sift is the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk.
Sift prevents fraud with industry-leading technology and expertise, an unrivaled global data network, and a commitment to building long-term partnerships with our customers. Twitter, Airbnb, and Twilio rely on Sift to stay competitive and secure.
Get more information at Sift.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
