Chloë Thomas is a globally recognized eCommerce marketing expert, bestselling author, keynote speaker, and the host of two award-winning podcasts: "eCommerce MasterPlan" and "Keep Optimizing." As the Editor in Chief at eCommerce Tech, Chloë’s expertise is highly in demand.
In this session, Chloë delves into evolving marketing trends, how to adapt to shifting consumer behavior, and essential strategies for achieving a successful peak season and a strong start to 2025. Designed for eCommerce and marketing professionals aiming for excellence in the upcoming peak season, Chloë’s session will highlight three crucial elements that differentiate the top performers from the rest in the coming months.
What you’ll learn:
- The latest changes in eCommerce marketing and how to stay ahead.
- Strategies for addressing changing consumer needs and desires.
- Key components to include in your marketing plans for peak season and beyond.
Get access to Chloë’s tips and strategies by filling in the form on the right.
About eCommerce MasterPlan
eCommerce MasterPlan was founded by Chloë Thomas in 2012 as an exit route from the digital marketing agency she was running. The consulting agency aims to promote eCommerce best practices using effective tools and podcasts for retailers to improve their bottom line. June 2015 saw the launch of the eCommerce MasterPlan Podcast, and over the last 5 years it has been regularly named in lists of the top digital marketing and eCommerce podcasts and ranking top 20 marketing podcast and higher all over the world.
Get more information at eCommerceMasterPlan.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
