Commerce Glossary
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What is Personalization?
per - son - al - i - za - tion
noun
A targeting method in which a webpage, ad, or email message appears to have been created specifically for a recipient.
How Does Personalization Work?
eCommerce personalization means delivering individualized content (discounts, offers, or product recommendations) to website visitors based on their previous actions, demographics, and other personal data. Personalization techniques include adding the recipient’s name or any personal information in the message you are delivering, customizing the user experience on your online store, offering a discount based on the shopper's behavior, or recommending products.
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