Commerce Glossary
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What is Localization?
lo - cal - i - za - tion
noun
In eCommerce, localization refers to tailoring the price details of products sold online to specific markets or geographic regions.
How Does Localization work?
Localization implies adapting the price, currency, and pricing options per product for each market a business is selling into. Providing a local buying experience has a major impact on the success of a global commerce program. To gain the trust of a local audience, a business needs to take on their culture, customs, and preferences and use them in its selling approach. Using the local language and idioms to describe the products and offering local payment methods are just a few ways to offer a localized shopping experience.
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